adidas Unveils Footwear with Gripmore Technology

By Adam Fonseca
Monday April 21st, 2014 1:50 pm EDT

adidas Golf has always been on the cutting edge of innovation and technology when it comes to its footwear. This week, the Carlsbad, Calif.,-based company announced the newest line of golf shoes that promises to help golfers’ stability and traction during their rounds.

The secret is adidas’ new gripmore technology, which combines the performance of both spiked and spikeless shoe models. This technology is an innovative take on the traditional golf cleat design and combines the best of both spiked options into one incredibly stable golf shoe.

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The first of two models to feature gripmore technology, the adicross gripmore utilizes 43 gripmore cleats and a total of 243 points of contact for the ultimate combination of versatility and performance. Featuring premium sport-styling with modern aesthetics and colors and a premium full grain leather upper, the adicross gripmore line has outstanding comfort and casual crossover appeal that delivers the performance golfers of all types demand.

With a more athletically-inspired design, the pure 360 gripmore sport features a waterproof mesh upper with climaproof, 360WRAP technology and a powerband chassis for increased stability. Featuring 23 gripmore cleats and a total of 161 contact points, the shoe provides exceptional traction with the combination of comfort, protection and performance.

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Available June 1, adicross gripmore will be available in three colorways: aluminum/running white/light scarlet, running white/running white/light scarlet and black/running white/light scarlet at an MSRP of $150.

Also available June 1, pure 360 gripmore sport will be available in two colorways: black/metallic silver/light scarlet and light onix/running white/light scarlet at an MSRP of $130.

For more information on gripmore technology or to view the entire adicross gripmore and pure 360 gripmore collections, visit adidasgolf.com.

Related Link: adidas Golf to be Official Outfitter for 2016 U.S. Olympic Golf Teams

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