Behind the Scenes: Rickie Fowler's Psychedelic Driving Range

By Adam Fonseca
Wednesday September 4th, 2013 5:31 pm EDT

Earlier last month Red Bull released a video of Rickie Fowler hitting golf balls at a laser light show driving range. The whole video is pretty psychedelic and weird, but there aren’t many golf fans who wouldn’t like to give it a try.

Yesterday, Fowler tweeted out another video with an exclusive behind-the-scenes look at how the driving range was brought to life. Needless to say, there was a ton of work put into making the spectacle spectacular.

It is pretty impressive to think about the hours of creativity and artistic renderings required to shoot one ad campaign. I wonder how much it would cost to have that creative team design my next birthday party?

Related Link: Rickie Fowler Introduces Kick-Ass Alter Ego Dick Fowler P.I.

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