Ice Bucket Challenge Goes Mainstream on 'Today Show'

By Jon Ackerman
Tuesday July 15th, 2014 10:27 am EDT

instagram.com/todayshow

The Ice Bucket Challenge, which has flooded the golf world the past few weeks, has now seeped into the mainstream media. "Today Show" host Matt Lauer did his part to keep the game going Tuesday morning after he was called out by the legendary Greg Norman.

But first, Norman was called out by Blair O'Neal:

 
@BLAIRONEAL @RyannOToole Here's my #icebucketchallenge from the high country. Look for my next tweet to see who I call out.

 

Brian Williams, Martha Stewart and Howard Stern?! After that callout, this little game could go to a whole new level.

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