PowerBilt, one of the oldest golf equipment manufacturers in the United States, has signed MMA star Cub Swanson to an equipment contract. Swanson will help promote the company’s new Air Force One DFX driver while giving PowerBilt an edgier look and feel.
"We're in the process of signing other extreme sport athletes," says Ross Kvinge, president of PowerBilt. "Cub is the first because of his passion for golf and his connection to the local community. Cub gives us the opportunity to enhance the future of golf and the idea of golfers as athletes. In signing Cub, other MMA athletes, and additional extreme sports figures, we are reaching younger demographics to entice them to consider PowerBilt for their golf equipment. We are breaking the mold of who golf companies should endorse," added Kvinge.
This is a good move by PowerBilt, who despite their longstanding respect in the golf equipment business has not been a household name among younger demographics in many years.
Signing an MMA fighter to a golf equipment contract is another nod to the growing trend of promoting professional golfers as athletes. Over time, PowerBilt hopes to appeal to younger golfers enough that more of the country’s youth will get off the couch and onto the course for exercise.
"We need to get them off the electronic games and out on the course. The youth are following the extreme sports athletes and we feel we can have an impact by reaching out through our athletes and introduce them to golf," adds Kvinge. "The youth are following the extreme sports athletes and we feel we can have an impact by reaching out through our athletes and introduce them to golf. PowerBilt will reach out to baseball players, MMA fighters, BMX, Motocross, surfers and snowboarders."
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