Originally posted June 23, 2014, 10:40 p.m. ET; updates throughout.
I have no idea what these people are doing, but all of it is awesome and I hope it never ends.
Here’s what I think is going on. Apparently, BMX and motocross legend Jeremy McGrath was called out by someone to dump a bucket of ice water on his head, film it, and post it on Instagram. So he did, and called out NASCAR’s Jimmie Johnson, Vanilla Ice and PGA Tour star Rickie Fowler.
Naturally, Fowler saw the video and answered the challenge. Because of course he did.
"So I got called out by @jeremymcgrath2 and@l_damian1 last night for the ice bucket challenge...it may not look like cold water but my ice maker makes the Sonic ice I'm now calling out@keeganbradley1 @jessicatickle and@aaroncrooks...you have 24 hours to complete or donate $100 to the charity of my choice...enjoy!! And got photobombed by my neighbors in the making!"
In his video, Rickie called out golf pal Keegan Bradley to keep the most ridiculous chain letter going strong. Keegan did not back down from the challenge.
And then it just kind of went every which way. Some challenges are being answered, some are not, at least as far as we can tell. Maybe some folks are actually donating money and not posting about it.
Regardless, I'm beginning to feel a little uneasy with the various stages of dress these guys are comfortable filming themselves in. Whatever, this is still hilarious.
I got called out in the ice bucket challenge by @brendansteele I'm calling out @andresgonzalesgolf and @maxhoma25 and my bonus challenge bucket is @brooklynddecker !! U must reply to the challenge within 24 hours or donate $100 to the charity of my choice. #icebucketchallenge
I got called out in the ice bucket challenge by @maxhoma25 I now call out @budcauley and @prodgersgolf with a special bucket for @kobebryant. If you don't complete this within 24 hours you owe $100 to the charity of my choice
I was called out by @mikeballo @coltknost @tcollinsgolf in the #icebucketchallenge. With some friends @travismathew I'm calling out @andyroddick & @HollySondersGC! You have 24 hours to respond or donate $100 to a charity of my choice!
I was called out by @andrewputnam in 50 degree weather in michigan and now I'm calling out @lukuslist @jayemgreen @natsheary reply within 24 hours or donate $100 to a charity of my choice. #Icebucketchallenge
Thanks for calling me out @evanfire35 for the Ice Bucket Challenge, I now call out @simonday22 &@epsteric. Post a video in the next 24 hours or give $100 to a charity of my choice. #poortuck #slap#1outof10
I got called out by @themichellewie to do the#icebucketchallenge #itscold
I got called out for the "Ice bucket Challenge" by@thejessicakorda ! I now nominate @paulacreamer1@haypoole @ginnypettersen to do theirs within 24 hours. Or 100$ to the charity of your choice! check, done;)
@jodi_ewart you called me out on the#icebucketchallenge .. Boom. Took the cold plunge! I now call out @britneyham & @kimmik808& @bri_d0 To take the challenge in the next 24 hours or you can happily donate $100 to a charity of my choice! Also, the best part of this video is the cat in the background!! #iceicebaby @road2lpga#lpga #golobos #newmexico #golf #seewhy
Photo Gallery: Rickie Fowler
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