World No. 1 and 11-time PGA TOUR Player of the Year Tiger Woods finalized a new sponsorship contract extension with Nike Golf this year. In doing so, Woods has chosen to continue a relationship with the sport company juggernaut that began in 1996.
Nike was one of the few sponsors that remained loyal to Woods following his 2009 public scandal. By inking a new deal with the company, Tiger is showing his own loyalty to a brand that has paid him millions of dollars over his incredible career.
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"He is one of Nike's most iconic athletes and has played an integral part in Nike Golf's growth since the very beginning," the company said in a statement.
Speaking of the beginning, Woods’ relationship with Nike has been ongoing for more than 17 years. Here’s a quick rundown of the superstar’s timeline with Nike since 1996.
1996 – “Hello, World.” – Tiger signs his first deal with Nike in a move that had as much racial undertones as those related to his age. Not only was Woods to become the highest-paid black golfer in the history of the sport, but Nike was also taking a huge risk with signing a 19-year old to a $40 million, 5-year contract.
Later that same year, Nike released Tiger’s first “official” commercial starring the golfer in the “I’m Tiger Woods” campaign. With it, Woods immediately became the player kids everywhere wanted to become.
1990's - Golf's Not Hard
2001 – Tiger’s First Contract Extension – Woods quickly became the highest-paid golfer on the planet by signing a massive 5-year, $100 million contract extension in 2001. By that time Woods had already made his mark on professional golf, winning more than 25 tournaments including five majors.
2004 - Tiger and Frank Get A Haircut
2004 - Tiger and Frank at the Diner
2004 - Tiger and Frank "Sand In Funny Places"
2006 – The Second Contract Extension – Success for Tiger – and Nike – continued into 2006 when the golfer was offered and signed another extension with the company for 7 years. While reports differ on the terms of the extension, we have to imagine it was considerable since Woods had accumulated 54 tournament wins and 12 majors by that year.
2006 - Inspiration
2006 - Swing Portrait
2007 - Trick Shot
2007 - Young Tiger Wins British Open
2008 - Never
2009 - Split Personality
2009 - Special Delivery
2010 - Earl and Tiger
2011 - Dark Horse
2011 - Father's Day
2013 - Nike TW '14: The Sport of Golf
2013 - Nike Golf: No Cup Is Safe
2013 - Nike Golf: Apologies
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