Tiger Woods and Nike: A Look Back

By Adam Fonseca 06/27/2014

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    Fourteen-time major champion Tiger Woods finalized a new sponsorship contract extension with Nike Golf in July of 2013 and, in doing so, chose to continue a relationship with the sport company juggernaut that began in 1996.

    "He is one of Nike's most iconic athletes and has played an integral part in Nike Golf's growth since the very beginning," the company said in a statement.

    Speaking of the beginning, Woods’ relationship with Nike has been ongoing for more than 17 years. Here’s a quick rundown of the superstar’s timeline with Nike since 1996.

    1996 - “Hello, World”
    Tiger signs his first deal with Nike in a move that had as much racial undertones as those related to his age. Not only was Woods to become the highest-paid black golfer in the history of the sport, but Nike was also taking a huge risk with signing a 19-year-old to a $40 million, five-year contract.

    Later that same year, Nike released Tiger’s first “official” commercial starring the golfer in the “I’m Tiger Woods” campaign. With it, Woods immediately became the player kids everywhere wanted to become.

    1990's - Golf's Not Hard

    2001 - Tiger’s First Contract Extension
    Woods quickly became the highest-paid golfer on the planet by signing a massive five-year, $100 million contract extension in 2001. By that time, Woods had already made his mark on professional golf, winning more than 25 tournaments, including five majors.

    2004 - Tiger and Frank Get A Haircut

    2004 - Tiger and Frank at the Diner

    2004 - Tiger and Frank "Sand In Funny Places"

    2006 - The Second Contract Extension
    Success for Tiger – and Nike – continued into 2006 when the golfer was offered and signed another extension with the company for seven years. While reports differ on the terms of the extension, we have to imagine it was considerable since Woods had accumulated 54 tournament wins and 12 majors by that year.

    2006 - Inspiration

    2006 - Swing Portrait

    2007 - Trick Shot

    2007 - Young Tiger Wins British Open

    2008 - Never

    2009 - Split Personality

    2009 - Special Delivery

    2010 - Earl and Tiger

    2011 - Dark Horse

    2011 - Father's Day

    2013 - Nike TW '14: The Sport of Golf

    2013 - Nike Golf: No Cup Is Safe

    2013 - Nike Golf: Apologies

    Photo Gallery: Tiger's Major Victories


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